가치의 2유형
도구가치(Instrumental Value)
- 목적(목적가치)을 향한 수단. 예) 돈
목적가치(Root Value)
- 궁극적인 가치. 개인들이 얻고자 갈망하는 궁극
적인 상태인 것. 예) 행복, 명예
※ 가치에는 여러 종류와 수준이 있다. 따라서 가치들을 위계적인 관계 속에서 질서 있게 범주화 할 수 있
suppliers is low
Drink : Bargaining power of
suppliers is high
4. Value Chain analysis
It is service business unlike the manu-
facturing industries. difficult of value
invention by cost-cutting
Compare with bakery, emphasize to
differentiation of coffee and bun
Necessity action information technology
EX) Internet reservation system
analysis, the product development team went through idea generation process using several different approaches. Through brainstorming, analytical attribute approach, problem-based approach, and GAP analysis, the team generated various ideas. Then, the team moved on to develop the product concept. The team came up with five different concepts of 1) Nutrition powder straw 2) Separated nutrition dri
2007, given the strong growth momentum of China, careful breakdown of targets was done in pursuit of the potential.
In 2008, it applied consevative valuations focusing on those with downward rigidity and Banking&Communication.
So far it has stuck to blue chip focused portfolio tied to index level. For the uncertainty&credit risk, financially strong & core-competitive stocks are valued first.